Everybody has heard of company branding, but if you are recruiting for a position, you may want to pay attention to your 'Talent Brand'. What is a Talent Brand, and is it really that important? Well...if you want to know what your Talent Brand looks like, ask current and former employees; or better yet, go online and do a search on your company. Websites like Indeed.com and Glassdoor.com can show an employer how they are being perceived by current, and past employees... as well as current job seekers. How do they feel about working for your company? If they were a job seeker, how was their application and interview experience? Remember, with a strong talent brand strategy, you can significantly reduce your cost per hire and lower turnover rates.
Although many people are involved in improving their talent brand, it is marketing and HR that shoulder most of the burden in this area. By investing and creating a talent brand strategy, recruiting leaders can stay ahead of their competition and create more efficiency in the hiring process.
So, why invest in talent branding? What' the ROI?
At M4, we are aware of how busy HR is becoming. It is more and more challenging to keep up with technology, and the various forms of communication... both online and offline. We remain committed to you and your efforts to continually seek ways to improve your workforce and recruiting efforts.
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